Abhijit Panda's Musings on Marketing & Digital Strategies

Marketing Leader

Digital Strategist

Abhijit Panda

Abhijit boasts of an advantage of being in the digital space since 2009. He is an accomplished Marketing Leader with Over 10 years of experience in integrated marketing specializing in B2B Lead Generation, SEO, SEM, Events marketing, Social Media Marketing, Product positioning & Marketing, Public Relations, Marketing Communication, Internal Communication, Advertising, and Brand Management.

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What I Do

Search Engine Optimization

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Abhijit feels that a good SEO strategy has become the basic for a modern website

Search Engine Marketing

With more and more companies investing heavily in SEO and Content Marketing, SEM is one of the best ways to grow your business in a competitive marketplace.

Content Strategy

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire your target customers

Web Analytics

Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. You need to get your analytics correct.

Integrated Marketing Campaigns

IMCs combine multiple channels such as content, email, paid marketing and social media in order to promote a consistent message to a specific audience. You simply cant ignore IMCs in 2020.

Brand Marketing

Brand marketing is an approach to communications, sales, product, and service that grows the asset of brand equity. In short, branding is who you are and marketing is how you build awareness.

Testimonials

He is a leader who has 'empathy' as the core competency.

Deepanshu Gahlaut

Founder of deepanshugahlaut.com

He has a laser-sharp focus on the goals to be achieved.

Nishant Kadian

Founder of laykaik.com

A true hard worker and gem of a person. Best wishes.

Nitin Agarwal

Cofounder of Junkkart.com and MSTCO

His knowledge on Web Analytics is commendable and he used this information in each and every step,

Amit Mallick

Technology Leader

The best thing I have always liked in Abhijit is his excellent people management skills.

Sunandan Banerjee

Global Business Leader

Brands I have been Associated With

Resume

7 Years of Experience

Education

2009

Symbiosis International University

MBA in International Business Marketing

Abhijit majored in International Business Marketing. During his Summer Internship at Piramal Healthcare, he won the best intern and best summer project award from Mr. Ajay Piramal

2004

National Institute of Technology, Rourkela

BTech in Chemical Engineering

Abhijit was an avid Business Quizzer during this BTech days and had won at several inter-college and college-level Quiz Shows. He also co-founded a quiz website prashnavahini.com

Work Experience

2019 October – Current

Xoxoday

Associate Vice President, Marketing

I report to one of the co-founders, with a primary responsibility of Lead Generation and Branding. I manage a team of 4 resources and am responsible for the creation of End to End SEO, SEM, Content Marketing, Email Marketing, Events Marketing, and Social Media strategies

2018 July – 2019 October

Real Time Data Services

Digital Marketing Head

As part of the Core Team, I reported to the CEO of RTDS & was responsible for Business Lead Generation & Branding of 5 Business websites. I managed a team of 36 resources and liaise with various external vendors for content pool creation and content and graphics creation

2009 November – 2018 June

Mindfire Solutions

Senior Marketing Manager

Conceptualised & successfully implemented Digital Marketing Strategies for Mindfire Solutions from scratch. I handled the SEO, Content Marketing, SEM, SMM and SMO activities. As part of the Core Team, I reported to the Founder CEO of Mindfire & was responsible for Business Lead Generation, Digital Strategy and Transformation, Branding, Strategic Organisational initiatives and the overall growth of the Organisation.