All posts by Abhijit Panda
Webinar Marketing Best Practices
Internet users spend more digital time on online videos than other forms of digital content. A global survey conducted by Statista suggests that respondents watch an average of 17 hours of online video content per week in 2024. The surge in online video consumption creates opportunities for marketers to boost digital marketing campaigns by publishing […]
7 Reasons Why Modern Businesses Combine Inbound and Outbound Marketing
The customer acquisition and demand generation strategies implemented by businesses can be divided into two broad categories – inbound marketing and outbound marketing. Inbound marketing strategies focus on attracting and engaging customers through the creation of useful content and experiences. Inbound marketers attract, engage, and influence customers by delivering relevant and valuable content. On the […]
B2B SaaS Inbound Marketing
Business-to-business software-as-a-service (B2B SaaS) enables companies and startups to access the required enterprise software without increasing upfront and recurring costs. Businesses across sectors opt for B2B SaaS applications to leverage benefits like customization, scalability, security, and upgrades. However, the involvement of multiple decision-makers makes B2B SaaS sales cycles longer than the B2C SaaS sales cycles. […]
How to Market SaaS Software?
As a popular cloud software delivery model, Software as a Service (SaaS) enables users to access the desired tech tools over the Internet using a web browser. End-users can access the SaaS software anytime and anywhere using computers or mobile devices. On-demand accessibility is one of the factors driving the steady growth of the worldwide […]
B2B Lead Generation Strategies for 2024
Saurav, One of my good friends, who has recently set up his own startup, called me last Friday evening and asked me “Hey, I have started working on my 2024 marketing plan. We have a robust email marketing plan ready. Can you quickly tell me what are the other ways to generate B2B leads”. My […]
SaaS Content Marketing
As a long-term digital marketing strategy, content marketing helps brands build trust and relationships with existing and potential customers by providing high-quality content. Both B2B and B2C companies these days create brand awareness, establish authority, and boost sales conversions by creating, distributing, and promoting both textual and visual content. Like other B2B and B2C companies, […]
Inside Sales Software for Your Business
The selling strategies or sales methods used by enterprises can be broadly divided into two categories – inside sales and outside sales. Salespeople engaged in outside sales sell products or services by meeting potential customers in person. They meet customers by visiting their offices or at industry events like conferences and trade shows. The salespeople […]
AI Tools for Content Marketing
As a prominent Industry 4.0 technology, artificial intelligence (AI) has transformed the content creation process. Most content creators these days use AI content writing tools to generate content ideas and reduce content creation time. Likewise, most marketers use AI plagiarism checkers to differentiate between human-generated content and AI-generated content. However, content creators and marketers can […]
Marketing Automation Tools in India
A recent report published by LinkedIn suggests that about 90% of small and medium-sized businesses (SMBs) in India have already invested in marketing automation. In addition to automating routine and repetitive marketing activities, marketing automation helps them increase conversion rates by nurturing leads across marketing channels. Leading marketing automation tools in India help marketers generate […]
SEO Strategies for SaaS Companies in 2024
The overcrowded Software as a Service (SaaS) space makes it challenging for companies to acquire and retain customers. As a tried-and-tested marketing strategy, search engine optimization (SEO) helps SaaS companies generate, nurture, and convert leads effectively and organically. In addition to increasing organic website traffic, SEO makes it easier for SaaS companies to generate more […]