All posts by Abhijit Panda
Best B2B Email Marketing Software
B2B companies generate, nurture, and convert leads using various strategies. They deliver relevant content at different stages in the B2B buyer’s journey using multiple communication channels, including emails. They launch email marketing campaigns and expand their email list regularly. The best B2B email marketing software helps them launch, manage, and monitor multiple campaigns without escalating costs. In […]
Best Free Blogging Sites
As a tried-and-tested digital marketing strategy, blogging helps companies and startups accomplish multiple goals – increase website traffic, generate leads, drive sales conversions, and foster customer relationships. At the same time, blogging creates opportunities for individual content creators to earn $0.01 – $0.25 per page view. In addition to publishing blog posts regularly, enterprises and […]
A Guide to Voice Search Optimization in 2023
While finding information on the web, searchers these days prefer using smartphones and tablets to desktops and laptops. Younger searchers prefer finding online information using voice search, while older searchers still use text search while searching the internet. However, a surge is being noticed in searchers belonging to various age groups who prefer giving voice […]
Customer Journey Tracking Tools
Every customer takes specific actions before and after making a purchase decision. Marketers influence the purchase decision of a customer only by delivering personalized and targeted content according to her preferences and behavior. They prepare customer journey maps to understand her expectations and optimize her experience according to the current stage in the buyer’s journey […]
9 Inbound Marketing Tools for Smart Marketers
In addition to generating 54% more leads than traditional marketing, inbound marketing tactics help businesses curtail lead generation costs by 62%. Also, they create opportunities for companies and startups to increase brand awareness, boost sales conversion, and sustain competitive advantage by building long-lasting relationships with consumers. But inbound marketing, unlike outbound marketing, delivers results in […]
Startup Marketing Strategy for 2023
Eminent researchers believe that the world economy is headed for a recession in 2023. The global recession will decline the valuation of startups. Also, the huge funding crunch will make it challenging for startups to sustain business growth. Entrepreneurs and founders can overcome the funding crunch only by achieving profitability. They will try to survive […]
Best Free Plagiarism Checkers
Search Engine Optimization (SEO) is one of the inbound marketing strategies that help you drive organic traffic to a website regularly. You can increase organic website traffic by about 50% after investing in SEO. While implementing an SEO strategy, you must focus on the right on-page and off-page SEO techniques. Also, you need to identify […]
Marketing Software and Tools to Adopt in 2022
Several market research and forecast reports suggest a steady increase in global ad spend across digital marketing channels. According to an Advertising Expenditure Forecast Report published by Zenith Media, “Advertising across all digital channels will exceed 60% of global ad spend for the first time in 2022, reaching 61.5% of total expenditure; their share will […]
Tools to Measure Digital Marketing Performance
In the digital age, existing and prospective customers communicate with businesses and brands through multiple channels. Multichannel communication creates opportunities for businesses and startups to generate leads and convert them into customers by implementing many types of digital marketing strategies – email marketing, content marketing, search engine optimization (SEO), social media marketing, and influencer marketing. […]
Critical SaaS Marketing Metrics to Track
In addition to being intangible, Software as a Service (SaaS) products are being updated by the provider frequently. Also, potential buyers perform elaborate research by analyzing the information gathered from diverse online sources. Leading businesses these days promote their cloud-based software solutions by sending quality and targeted content to leads throughout the buying cycle. In […]