Internet users spend more digital time on online videos than other forms of digital content. A global survey conducted by…
The customer acquisition and demand generation strategies implemented by businesses can be divided into two broad categories – inbound marketing…
Business-to-business software-as-a-service (B2B SaaS) enables companies and startups to access the required enterprise software without increasing upfront and recurring costs.…
As a popular cloud software delivery model, Software as a Service (SaaS) enables users to access the desired tech tools…
Saurav, One of my good friends, who has recently set up his own startup, called me last Friday evening and…
As a long-term digital marketing strategy, content marketing helps brands build trust and relationships with existing and potential customers by…
The selling strategies or sales methods used by enterprises can be broadly divided into two categories – inside sales and…
As a prominent Industry 4.0 technology, artificial intelligence (AI) has transformed the content creation process. Most content creators these days…
A recent report published by LinkedIn suggests that about 90% of small and medium-sized businesses (SMBs) in India have already…
The overcrowded Software as a Service (SaaS) space makes it challenging for companies to acquire and retain customers. As a…
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