Internet users spend more digital time on online videos than other forms of digital content.  A global survey conducted by Statista suggests that respondents watch an average of 17 hours of online video content per week in 2024. The surge in online video consumption creates opportunities for marketers to boost digital marketing campaigns by publishing […]

The customer acquisition and demand generation strategies implemented by businesses can be divided into two broad categories – inbound marketing and outbound marketing. Inbound marketing strategies focus on attracting and engaging customers through the creation of useful content and experiences. Inbound marketers attract, engage, and influence customers by delivering relevant and valuable content. On the […]

Business-to-business software-as-a-service (B2B SaaS) enables companies and startups to access the required enterprise software without increasing upfront and recurring costs. Businesses across sectors opt for B2B SaaS applications to leverage benefits like customization, scalability, security, and upgrades. However, the involvement of multiple decision-makers makes B2B SaaS sales cycles longer than the B2C SaaS sales cycles. […]

As a popular cloud software delivery model, Software as a Service (SaaS) enables users to access the desired tech tools over the Internet using a web browser. End-users can access the SaaS software anytime and anywhere using computers or mobile devices. On-demand accessibility is one of the factors driving the steady growth of the worldwide […]

Saurav, One of my good friends, who has recently set up his own startup, called me last Friday evening and asked me “Hey, I have started working on my 2024 marketing plan. We have a robust email marketing plan ready. Can you quickly tell me what are the other ways to generate B2B leads”. My […]

As a long-term digital marketing strategy, content marketing helps brands build trust and relationships with existing and potential customers by providing high-quality content. Both B2B and B2C companies these days create brand awareness, establish authority, and boost sales conversions by creating, distributing, and promoting both textual and visual content. Like other B2B and B2C companies, […]

The overcrowded Software as a Service (SaaS) space makes it challenging for companies to acquire and retain customers. As a tried-and-tested marketing strategy, search engine optimization (SEO) helps SaaS companies generate, nurture, and convert leads effectively and organically. In addition to increasing organic website traffic, SEO makes it easier for SaaS companies to generate more […]

Eminent researchers believe that the world economy is headed for a recession in 2023. The global recession will decline the valuation of startups. Also, the huge funding crunch will make it challenging for startups to sustain business growth. Entrepreneurs and founders can overcome the funding crunch only by achieving profitability. They will try to survive […]

In addition to being intangible, Software as a Service (SaaS) products are being updated by the provider frequently. Also, potential buyers perform elaborate research by analyzing the information gathered from diverse online sources. Leading businesses these days promote their cloud-based software solutions by sending quality and targeted content to leads throughout the buying cycle. In […]