The selling strategies or sales methods used by enterprises can be broadly divided into two categories – inside sales and outside sales. Salespeople engaged in outside sales sell products or services by meeting potential customers in person. They meet customers by visiting their offices or at industry events like conferences and trade shows. The salespeople […]

As a prominent Industry 4.0 technology, artificial intelligence (AI) has transformed the content creation process. Most content creators these days use AI content writing tools to generate content ideas and reduce content creation time. Likewise, most marketers use AI plagiarism checkers to differentiate between human-generated content and AI-generated content. However, content creators and marketers can […]

A recent report published by LinkedIn suggests that about 90% of small and medium-sized businesses (SMBs) in India have already invested in marketing automation. In addition to automating routine and repetitive marketing activities, marketing automation helps them increase conversion rates by nurturing leads across marketing channels. Leading marketing automation tools in India help marketers generate […]

B2B companies generate, nurture, and convert leads using various strategies. They deliver relevant content at different stages in the B2B buyer’s journey using multiple communication channels, including emails. They launch email marketing campaigns and expand their email list regularly. The best B2B email marketing software helps them launch, manage, and monitor multiple campaigns without escalating costs. In […]

Every customer takes specific actions before and after making a purchase decision. Marketers influence the purchase decision of a customer only by delivering personalized and targeted content according to her preferences and behavior. They prepare customer journey maps to understand her expectations and optimize her experience according to the current stage in the buyer’s journey […]

In addition to generating 54% more leads than traditional marketing, inbound marketing tactics help businesses curtail lead generation costs by 62%. Also, they create opportunities for companies and startups to increase brand awareness, boost sales conversion, and sustain competitive advantage by building long-lasting relationships with consumers. But inbound marketing, unlike outbound marketing, delivers results in […]

Search Engine Optimization (SEO) is one of the inbound marketing strategies that help you drive organic traffic to a website regularly. You can increase organic website traffic by about 50% after investing in SEO. While implementing an SEO strategy, you must focus on the right on-page and off-page SEO techniques. Also, you need to identify […]