# Abhijit Panda

> B2B Growth Marketing and GTM leader with 15+ years across SaaS, demand generation, and revenue-focused execution.

## Pages

- [Home](/): Overview of Abhijit's work, expertise, and approach to B2B growth.
- [About](/about): Background, philosophy, and what Abhijit does across growth and GTM.
- [Work](/work): Case studies across SaaS, TravelTech, RestaurantTech, EdTech, Enterprise, and AI.
- [Resume](/resume): Career history, roles, and impact.
- [Blog](/blog): Notes on growth, GTM, AI, and building better marketing systems.
- [Contact](/contact): How to get in touch for consulting and collaborations.

## Case Studies

- [ITILITE](/work/itilite): Multi-region demand engine driving 300%+ pipeline growth.
- [Enterprise & AI](/work/enterprise-ai): GTM for complex enterprise and AI products.
- [RestaurantTech](/work/restauranttech): Category positioning and pipeline in a crowded market.
- [EdTech](/work/edtech): Building a B2B GTM engine for a historically B2G company.

## Recent Articles

- [More Leads vs Better Pipeline](/blog/more-leads-feels-like-growth-better-pipeline-is-actual-growth)
- [Distribution Compounds Faster](/blog/distribution-compounds-faster-than-product-improvements)
- [Less, But Better](/blog/less-but-better-growth-nova)
- [Why Good Businesses Stay Invisible](/blog/why-good-businesses-stay-invisible)
- [Build Trust Before Buyers Talk to Sales](/blog/new-b2b-playbook-build-trust-before-buyers-talk-to-sales)
- [Lean Teams Are Winning](/blog/lean-teams-are-winning-ai-b2b-growth)
- [Why Most B2B Growth Stalls After Early Traction](/blog/why-most-b2b-growth-stalls-after-early-traction)